Top 5 Social Networking Apps Performance in Estonia - Q2 2022

In the second quarter of 2022, the social networking landscape in Estonia witnessed varied trends across the top 5 apps. Data from Sensor Tower highlights the performance of Telegram Messenger, WhatsApp Messenger, Facebook, Messenger, and BeReal: Photos & Friends Daily.

Telegram Messenger saw a gradual decline in weekly downloads, starting at approximately 4K in late March and dropping to around 1.9K by the end of June. There was a notable spike in weekly revenue in June, peaking at $349 in the week of June 20.

WhatsApp Messenger maintained a relatively stable download rate, fluctuating between 1.8K and 2.6K weekly downloads. Revenue remained consistent, hovering around $1 to $3 each week.

Facebook experienced a decline in weekly downloads initially, dropping from 1.6K in late March to around 940 in mid-April. However, downloads picked up again, reaching 1.3K by mid-June. Weekly revenue saw a peak of $137 in early May but gradually declined to $50 by the end of June.

Messenger showed a slight increase in weekly downloads from 1.8K at the end of March to around 1.7K by mid-June. Revenue remained fairly stable, with weekly earnings ranging between $20 and $45.

BeReal: Photos & Friends Daily had a mixed performance in weekly downloads, starting at 1.1K in late March, dipping to around 563 in mid-May, and then surging to 1.5K by the end of June.

These insights into the performance of top social networking apps in Estonia during Q2 2022 showcase varying trends in user engagement and revenue. For a more detailed analysis, visit Sensor Tower.